Arrow Payments "Idea Bulbs"
We wanted to create a common ground between Arrow Payments and their potential clients, so we created a fun and informative video to explain their service in less than 90 seconds.
We needed a way to take payment processing and make it fun. The last thing we wanted to do was use big fancy words or glossy stock video. The product needed to be explained in laymen's terms for small business owners and the real folks who use it.
They let us loose to illustrate and ideate the storyboards and characters that would best tell their story. The 88 second video lives front and center on their Home Page and has been awarded the least boring video about payment processing.
In all seriousness, we had a blast bringing their product into the cartoon world where we made it easy to understand. Drawing those evil-doers and making the sound effects were fun…but not as fun as payment processing is now.