Friends or Enemies
We founded Friends or Enemies in early 2005 with musician, Pete Wentz. The goal was to create a social network of musical artists and fans of those artists. We wanted to create a home for exclusive content such as music video premieres, VIP blogs, Candid photos and unheard music from all of the artists on the site. Friends or Enemies gained traction very quickly, as it approached a quarter million users, the site started to require a team of people to maintain it and the offers started coming in. We decided to sell Friends or Enemies in August 2006 to focus on new ideas.