True Strength

Interactive

Between rigorous Olympiad style training regimens, accidentally destroying shirts when we pick things up, and our general tenacity for getting hella swole, we were chosen by fitness experts Optimum Nutrition to create their True Strength website. On the outside, it is a community for professional athletes to share training tips, and stories with a community of amateurs. But, at its core True Strength is a forum for athletic inspiration. A place for people to go to read and watch stories of extreme triumphs over seemingly impossible odds. Armed with barbells in one hand and digital chisels in the other we carved out the perfectly tuned design of a site that would act as the shape to our extremely robust custom back-end. Burning through the fat of a back-end system that would allow admins to add and edit content seamlessly, while also giving the athletes the freedom to update their profiles was no easy feat, but as far as Optimum Nutrition is concerned our mini-community system brought home the gold.